![]() ![]() With marketers reportedly putting 20% of their budgets behind branded content and influencer marketing-marking a 28% jump from last year-there’s never been a better time to be a content creator.īut what’s behind the rise in popularity?Īccording to a study by Advertiser Perceptions, marketers were hesitant to hard-sell products and appear insensitive in 2020 while the world focused on the pandemic and social justice. ![]() Welcome to the Download on Digital, where we cover the latest in digital marketing news. ![]()
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