![]() ![]() ![]() When I say WHY, I don’t mean to make money-that’s a result. Very few people or companies can clearly articulate WHY they do WHAT they do. Yet this is the key to our long-term success. Why – Few of us can tell others why we show up to work (besides money).For example, “We sell computers with 24/7 customer service.” or “I specialize in traditional Norwegian massage.” How – Some people know that how they do things is also important.For example, “We sell computers” or “I’m a massage therapist.” What – Everyone knows what they do and is able to talk about it.Here’s a quick explanation of each level: Most of us are stuck at the outer levels of WHAT or HOW, but truly great companies and leaders always operate at the level of WHY. Each of these rings represent the levels that we can operate at, from the superficial to the profound. The outer ring is WHAT, the middle ring is HOW and the inside of the circle is WHY. On his website (), Simon describes his WHY or purpose like this: “We imagine a world in which the vast majority of people wake up inspired, feel safe wherever they are and end the day fulfilled by the work they do.” That sounds like a great future to me! So let’s jump into the first lesson from this book… He later expanded that speech into this best-selling book Start With Why. His name became well-known in business circles when his first TED talk (TED.com) went viral, reaching over 50 million views. ![]() Simon Sinek is an author, motivational speaker and strategic consultant. They don’t just sell great products, but have a deeper cause that people can feel and are magnetically drawn towards. The companies who “start with why” rise to the top of their industry like Apple, Starbucks and Southwest Airlines. ![]() He says that “starting with why” will transform us into better leaders, managers or entrepreneurs. Simon Sinek says we must align our work with a why, a purpose, a deeper meaning. Today, people want more than to make a living, we want to be part of something bigger than ourselves. Maybe that’s why we often feel unfulfilled, restless or apathetic about our work. Most people don’t have good answers to these questions. Why do you get up in the morning? What inspires you to do what you do? Is your career aligned with a meaningful purpose? ![]()
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